The online retail giant now has annual ad sales exceeding $2bn, and advertising is its fastest-growing segment. With over half of consumers starting their product searches on Amazon, there’s every reason to believe that Amazon’s ad revenue will continue to grow.
But money doesn’t grow on trees, and Amazon’s ability to continue its momentum will depend on its ability to court advertisers, a good number of which are brands that might see Amazon just as much as a competitor as they do a partner.
