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Ad industry ‘not even close’ to realizing net-zero goals, report says

November 20, 2023

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Ad Net Zero in June issued a requirement that all of its industry partners set science-based net zero carbon targets within a year. Using data compiled through September, the group’s new review shows just how far its partners — and the industry at large — have to go.

“Whilst we take a moment to recognize progress, none of it is enough. Not even close,” wrote Ad Net Zero Chair Sebastian Munden in a forward to the report. “I urge you to reflect on where your business is in the context of this data and think about the impact you can have to change the way we work and change the work we make.”

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