How do you protect your brand reputation? One way is to do your due diligence, even when purchasing promotional products to market your brand. Here are the five pillars of brand safety when marketing with promotional products.
Promotional products are ranked No. 1, as the most effective forms of advertising to prompt action across all generations, according to Promotional Products Association International (PPAI).
The associaton’s consumer study finds that nine in 10 people who receive branded merchandise recall the branding; eight in 10 remember the messaging; and seven in 10 take note of the call to action.
