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5 Marketing Capabilities for Customer-Centric Digital Transformation

September 13, 2018

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A couple of months ago we discussed what marketing capabilities are needed for a digital transformation. We narrowed the scope of the answer to just technology-related capabilities. Let’s now address the additional capabilities required to transform a traditional marketing organization into a modern revenue marketing machine.

5 Core Customer-Related Capabilities Marketing Must Acquire:

Buying Journey Management is the capability that maximizes the sales and marketing activity with its buyers at all stages of their buying lifecycle, resulting in stronger customer relationships, increased revenues, profit and competitive advantage.

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