Top

TikTok launches AI-powered creative assistant to streamline ad creation process

With First-Party Data, the Experience Is the Most Important Part

Deinfluencing on social apps is a wake-up call for brands

Brands scrutinize video ad budgets as upfronts approach

How much do influencers think they would charge for mobile social campaigns?

image credit: Adobe Stock

Why You Should Hit Pause on Content Tech (Yes, Even AI) Until You Answer This

June 27, 2023

Via: CMI

Category:

For as long as I can remember, marketing teams have faced a thorny problem: Technology.

In the pre-internet days, I helped marketing teams wrestle their presentations onto CD-ROMs to share with their sales colleagues and manage their outbound customer email campaigns in Lotus 1-2-3 spreadsheets.

If only a few words in that sentence made sense to you, remember I’m a Gen Xer. Rough translation: “In my day we had to walk five miles in the snow to implement a marketing strategy.”

Read More on CMI