As much as Americans love their phones, their behaviors on the devices can sometimes be a mystery to marketers. AppsFlyer comes to the rescue today with a report detailing times of day, days of the week and conversion patterns.
“Mobile apps took our lives by storm in the second half of 2015,” reads “The State of App Marketing” introduction. “comScore data from June has the average user spending no less than 87 percent of their time on mobile using apps, compared to only 13 percent using the mobile Web. A September report by Flurry found that, for the first time, time spent in apps even exceeded time spent watching television.”
