Link building is a consistent and proactive practice that requires time, effort and resources.
It remains a fundamental aspect of SEO, but success doesn’t come easily.
As you fine-tune your SEO action plan for the rest of the year, consider ways to win – or fail – at link building.
Fails: Common link building mistakes
Fail: Ignoring personal connections
Start with who you know. You likely have personal connections in your industry who can help deliver valuable backlinks.
So many marketers overlook their own network as a resource, focusing solely on cold outreach and missing out on opportunities for more natural, relevant links.
Go through your LinkedIn connections, and ask.
