A link building strategy involves understanding:
- Your content assets.
- The people who consume and create your content.
- How your content is shared.
This information helps create a guiding policy that leads to coherent actions, adding value for content creators and encouraging them to share your content.
The ultimate goal is to build the reputation of your page, website and content creators.
This article examines what makes a “good strategy” and a simple method to map a situation analysis to a strategic framework.
