What started as a way to educate and inform farmers on the latest farming trends has spawned an entire industry.
According to The Content Marketing Institute, content marketing can be traced back to the 1895 publication of The Furrow, a magazine launched by John Deere. It now circulates to over 1.5 million farmers in 12 languages to 40 different countries. Was The Furrow a strategically smart marketing idea? Absolutely. Does it continue to have a role in John Deere’s marketing toolbox? Definitely. Have some brands missed the point of this strategy? Without a doubt.
