As per a report by International Data Corporation (IDC), industry spending on AI systems will reach $35.8 billion in 2019 and $79.2 billion by the year 2022. AI tools are already being used in many industries such as restaurant services, healthcare, finance, retail, automotive, e-commerce, and others. With so much excitement buzzing around AI, every organization would benefit from integrating AI into their marketing workflow. Here are four areas to explore first.