Keywords have always been essential for SEO. They let search engines understand what your content is about thus show it in SERP for the relevant query. If you have no keywords, your page will not get to any SERP as search engines will not be able to understand it. If you have some wrong keywords, then your pages will be displayed for irrelevant queries, which brings neither use to your audience nor clicks to you. That’s why you have to choose keywords carefully and pick the best ones.
