Google is set to integrate generative artificial intelligence into its advertising business in the coming months, joining other major tech companies in adopting the technology.
The company plans to use AI to generate unique ads using materials provided by human marketers, based on an internal presentation for advertisers obtained by the Financial Times.
The new technology will be integrated into Performance Max, a program offered by Google since 2020 that uses an algorithm to determine ad placement, budget allocation, and simple ad copy creation.
