Whether you have just built your first search campaign or have already set up thousands, once you hit the “launch” button, you’re probably already thinking about how to effectively track and share the results of your efforts.
There are dozens of metrics you can use to review PPC performance depending on your business objectives.
While the wealth of data points may seem overwhelming, here are six tips to consider as you navigate PPC performance tracking and glean valuable insights.
- What are your main campaign goals?
- What metrics are important?
- How are you pacing to your budget?
- Is your bid strategy achieving its target?
- Who is your primary audience for performance reports?
- What automated reports can you set up to do some heavy lifting for you?
