The language capabilities of generative AI, specifically GPT-4, have proven helpful in various PPC tasks like managing keywords, writing ad text, and helping with audience development.
However, there are also difficulties to tackle, such as figuring out which existing domain expertise to prioritize, connecting with business data and integrating into established workflows.
To address these, PPC marketers working with GPT-4 can focus on four aspects:
- Prompt engineering.
- Plugins.
- Custom GPTs.
- Actions.
I’ll guide you through each technique to help you become a proficient GPT-4 user.
