No matter how good your content marketing strategy is, you’ll need to change it at some point.
A content pivot – small or large – can ensure your content marketing stays relevant as customer behavior shifts. Executing a smooth pivot without losing your audience requires work.
What is a content pivot?
A content pivot changes the direction of your content strategy. It’s usually triggered by a shift in your target audience and/or its behavior. They may have been impacted by local or global events, an algorithm shift on a social media platform, or even an adjustment in your business strategy.
