Google will soon require some suspended advertisers to go through the advertiser verification process to be reinstated. This will start to roll out on October 10, 2023 to some advertisers.
Who is impacted. This new policy will impact “selected advertisers whose accounts were suspended,” but will not impact advertisers who are on on monthly invoicing, Google explained.
What is changing. Instead of simply submitting a suspension appeal, some advertisers will first need to go through the verification process to be allowed to submit an appeal. Google wrote, “In October 2023, selected advertisers whose accounts were suspended due to a violation of our Google Ads policies must complete Advertiser verification first to be able to appeal their account suspension.”
