TikTok’s looking to solidify its connection with top creators, via the addition of a new Creator Effects funding program for top AR creators in the app, while it’s also expanding its Creativity Program, which provides direct funding for top-performing clips.
First off, on Creator Effects – TikTok’s announced a new Effect Creator Rewards initiative that will pay creators for high-performing effects.
The program will provide additional incentive for AR creators to focus on TikTok, and add new, original experiences – which also have higher than normal potential to go viral, and spark more interest in the app.
