As Gen Z increasingly dominates the digital marketplace, brands are expanding the role of social media in their marketing mix. The platforms, it turns out, have become a primary place to engage with the generation’s shoppers.
“We refer to them as digital natives because they spend a ton of time on their devices,” said Catharine Meketa-Poirot, managing vice president at QuickFrame by MNTN. “They’ve also grown up with the ability to shop online for everything they need, so they don’t go into stores as much as some of the other generations.”
