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How The Entertainer uses personalised, dynamic email content

June 28, 2016

Via: Econsultancy blog

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With an increased ability to test and learn, the retailer has increased email revenue by 300% since the change.

Rob Wood, Head of Online, explains that these gains are all about creative and segmentation.

There hasn’t been big growth of the database, the team has simply sent “better messages to the same people and got a better result”.

Read More on Econsultancy blog