Email is already a favorite tactic for many marketers and, according to new research from Ascend2 and RPE Origin, those who are adding artificial intelligence (AI) into the mix are finding it can drive efficiency by making it easy to personalize and retarget emails, among other things.
Strong preliminary results could be why 57% of marketers of companies with 500 or more employees are using AI for their email campaigns, which is more than double the number (26%) who indicated the same in a similar 2022 survey from Ascend2. Moreover, another 25% have plans to use AI for their email marketing in the near future.
