Everywhere you turn, there’s another statistic affirming that email marketing may produce a better ROI than any other digital marketing channel. It has been shown to generate an ROI of 183 percent for small businesses, according to recent reporting by VentureBeat; that number increases to 246 percent among mid-sized businesses.
Also, a recent study by the DMA found that one in five companies report an ROI of 70-to-1 for their email marketing efforts.
