The massive disruption of COVID-19 is forcing many of us to rethink everything we do. And right now, our community needs fresh ideas on how to manage the overwhelming situation.
Here are some encouraging stories from marketers who made quick changes to adapt.
Digital to digital
The Challenge: We were a 15-month-old startup running out of money. In January 2020, cookies were crumbling and brand activations were thriving. We had finally found the sweet spot for our mobile tech: first-party data gathering at live events. A few weeks later, the ground began to shift under our feet.
