We saw it again with voice search and smart assistants. For a minute, it was TikTok’s turn. Then the metaverse jumped the line.
Now, it’s ChatGPT and AI.
I’m talking, of course, about “SEO killers.”
Every now and then, a new technology comes along, and three things inevitably happen:
- Thousands of SEO professionals publish posts and case studies declaring themselves experts in the new thing.
- Every publication dusts off its “SEO is dead” article, changes the date, and does a find and replace for the new technology.
- SEO continues to be stronger than ever.
