Most online content feels like stale crackers.
Sure, it hits the spot. If you’re starving, it might help you feel less weak in the knees for a while. But then you will use that cracker-induced burst of energy to get yourself to some good food. As fast as possible.
When the only question we ask ourselves while planning and creating content is, “How do we rank for this search query over the articles already there?” we are settling for the lowest acceptable quality standard.
We are willingly reducing our meals to the equivalent of a disappointingly soft bite into the Ritz that has been left out on the dining table for more than a week.
