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Why internal site search can be your competitive edge in enterprise SEO

August 1, 2023

Meta has offered to get consent from all users in Europe before collecting their data for targeted advertising purposes.
Many large sites overlook the power of internal search and behavioral data.

Internal search provides crucial insights into what your customers want. Here’s why it’s an indispensable tool for your SEO strategy.

Context is key to SEO success

Internal search and behavioral data provide the context that unlocks the “why” behind the “what.”

It helps you move beyond the naked keyword and toward a fuller understanding of customer needs and intent.

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