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Why creator-led content marketing is the future of search

June 13, 2023

This seems like another effort by Meta to keep up with TikTok, though I’m not sure how much practical value it’ll actually add.

Today, Meta has rolled out a new option to add music tracks to your Instagram Notes, providing another way to engage via the 6-month old Stories-like DM option.

As you can see in this example, now, you’ll be able to include a song in your Note, which will then be highlighted to users in the Notes shelf at the top of their inbox. So they can then tap through and listen to it.

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