While long-form content is the gold standard in content marketing, that doesn’t mean you should ignore or overlook short-form content.
There’s a time and a place for both types.
In general, short-form content is best for when you want to share an opinion, pass along important news or updates, or provide a bite-sized nugget of value.
However, there’s a right way and a wrong way to create short-form content – and a right time and a wrong time to publish it.
