Microsoft is announcing the launch of its Retail Media Creative Studio, a platform designed to support the creation of digital advertising content for retailers.
The new platform leverages generative AI to allow easy and customized banner ad creation in seconds. The launch comes as retail media is projected to become a $100 billion industry by 2026.
Retail Media Creative Studio: Features and Impact
Integrated with Microsoft’s existing retail media platform PromoteIQ, the Retail Media Creative Studio is scheduled for a preview release in early 2024.
