SEOs know that the most valuable career skill is the ability to adapt to change, and there has been an incredible amount of it in the last 12 months. Industry headlines and random folks on X are happy to remind you that your SEO is “dead” in light of these developments, but the truth is that there has never been a more exciting and dynamic time to be in SEO.
As the new year dawns, the confluence of AI with existing frameworks will allow many to surge forward into new content streams and opportunities to connect with audiences via new channels.
