Before I started in digital marketing, my career involved quite a bit of foreign language translation work.
Since I left that path and started working on websites, I’ve worked on many websites for international businesses in my SEO career. Some have been smaller, operating only in the U.S. and Canada, while others were global enterprises.
This combined experience has allowed me to see common areas of concern to avoid in international SEO, falling into two major categories:
- Translation.
- Localization.