With Google Analytics 4 (GA4) reports, you can better understand the performance of your organic search efforts. Knowing how much traffic is coming from Google or other search engines lets you enhance your SEO strategy for better results.
This article will cover how to view and analyze your organic traffic data in GA4, the key dimensions to look at, such as source and medium, and the main metrics to assess, like total users and sessions.
What is organic traffic?
Organic traffic is the traffic acquisition channel by which users reach a website through non-advertising links from organic search results.
