Headless content management systems (CMS) are on the rise, quickly being adopted by huge brands like IKEA, Nike, and National Geographic.
There are tons of options out there, and it’s more likely than not that, as an SEO pro, you’ll have to work with one in the future.
This comes with some advantages, like being able to integrate with third-party technologies more easily or being able to reuse content across channels to meet users’ new search behaviors.