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A guide to LinkedIn content marketing

Think LinkedIn is just for business networking and job hunting?

Think again.

The platform is a great destination for both of those things, no question, but it’s also a smart place to focus at least some of your content marketing efforts.

Why? LinkedIn enjoys a wider audience than you might think, with 66.8 million monthly active users in the U.S. alone, with a total reach of 849.6 million users globally.

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