Amid the popularity of generative AI tools, spreadsheets are still essential tools for marketing analytics. When it comes to organizing, cleaning, and analyzing data, Microsoft Excel and Google Sheets have stood the test of time.
All the famous SEO tools export most of their data in CSV format. And while you can use genAI for data analysis, often you’ll still need a good old spreadsheet to get started.
So let’s dive back into the basics and see how you can make your life as an SEO and digital marketer easier with these five tips to boost your Excel and Google Sheets skills.
