Plenty of tools promise to offer excellent PPC data and insights. However, they usually come at a cost. But if you know where to look, you can gather a wealth of data and insights without spending a dime.
In this article, I’ll share a list of free tools I use to manage client accounts and optimize campaigns across paid channels.
Competitor and market analysis tools
Analyzing the competition is crucial when planning and managing your paid media ads. You also need to keep up with what is happening in the market.
The tools below offer free insight into just this.
