With the worldwide number of users now expected to reach 1.35 billion in 2023, Instagram is undoubtedly one of the most important social media platforms in the world. For businesses everywhere, it comes with multiple advantages that can help them promote creativity, show off their products or services, drive traffic to their websites, or market their businesses. In a nutshell, Instagram is one of the most influential platforms for social media marketing. Furthermore, it has also created new opportunities in social commerce, changing the way brands use social media on a daily basis.
In order to prioritize social media marketing on the platform, marketers should focus on creating and improving their brands’ Instagram strategies. They will have to create comprehensive plans outlining the methods and approaches needed to promote and share content effectively on this platform. A great Instagram marketing strategy includes various elements, such as tips for cultivating a larger follower base, actions needed to engage with their audience, and an effective content schedule to optimize engagement levels. However, the most important factor in building a good Instagram marketing strategy is to create great content.
The good news is that marketers can now explore new tips and trends for creating great Instagram content in 2023. By following them, marketers can boost their brands’ reach and engagement, and improve lead generation on the platform.
Establishing Well-Defined Goals
To maximize the effectiveness of their Instagram marketing strategies, it is crucial for marketers to establish well-defined goals. Regardless of the specific approach that they hope to adopt for their brands, having a clear vision of the outcome they strive for is essential. Setting goals is not only a vital step, but also one that should be taken before creating the content. According to Growth Collective, some routine goals for an effective Instagram marketing strategy are: building brand awareness, boosting engagement, and driving product sales.
Using Ads to Boost Results
Broadening the social media marketing strategy by incorporating Instagram ads can yield significant gains. According to Hootsuite, even simple ads have the potential to generate favorable results. When it comes to Instagram ads, two primary approaches are now available:
- Boosting a post on Instagram;
- Creating a full Instagram ad campaign in Meta Business Suite.
While the first approach is usually suited for beginners, creating a full Instagram ad campaign in Meta Business Suite can provide marketers with more options to achieve their goals.
Purposing User-Generated Content
One of the most effective ways of boosting a brand’s Instagram presence without spending money is through user-generated content. Encouraging followers to share pictures or videos featuring the brand’s products is vital in 2023. While not every shot may be a work of art, the authenticity of genuine customer photos and opinions remains unparalleled. Instagram simplifies this process with the Tagged tab, which displays all the posts where users have tagged a brand.
Creating Different Types of Content
Instagram is likely to continue to grow and evolve as a platform, especially in the highly competitive social media landscape of 2023. While maintaining a beautiful feed with captivating photos is an effective way to grab the audience’s attention, creating different types of content might be equally important this year. According to Growth Collective, marketers should experiment with new methods of promoting their brands through various media formats. For example, video content has become extremely influential on Instagram as platforms like TikTok have started gaining more popularity.
Introducing Collaborative Posts
Most of the time, an account’s Instagram content is only visible to a brand’s existing followers in their feeds. According to the Social Media Examiner, if that audience is relatively small, it might be a good idea to utilize different tools to expand the exposure to a wider audience. Instagram’s Collaboration tool can help brands establish partnerships with other businesses or creators. By utilizing this tool and inviting another account to become a content creation partner, the post will automatically appear on both accounts’ grids.
Designing a Consistent Instagram “Theme”
Maintaining a consistent Instagram “theme” is still one of the best methods that marketers can use to supercharge their brands’ social media marketing strategies. Users appreciate company profiles that exhibit a sense of aesthetic harmony and coherence. To capitalize on this, it is vital that marketers plan their Instagram content in advance while adhering to a consistent theme. The chosen theme will ultimately define the type of content a business shares, whether it’s instructional posts, videos, or photos.
Understanding Instagram Reels
According to Growth Collective, Reels are one of the various content formats that marketers should explore to maximize their Instagram marketing strategies. However, if their current goal is to grow their brands’ follower count, paying special attention to this content type becomes vital. Reels have a dedicated tab on the Instagram Explore page, similar to IGTV. Yet, unlike IGTV, Reels are more attractive to the younger generation, given its preference for fast-paced and easily digestible content. However, marketers should also keep in mind that Instagram has recently disclosed the fact that its earlier focus on Reels may have been too extreme.
Creating Great Instagram Content in 2023
Creating great Instagram content serves as a powerful tool to engage a brand’s audience, increase its visibility, and differentiate that brand from the competition. Marketers can use this platform to tell the stories of their brands and drive conversions and sales this year. The tips presented above can play a vital role in establishing a strong social media presence and achieving the right marketing goals on the platform.
