Men reached deeper into their pockets for Valentine’s Day to show the ones they love some appreciation, spending 15% more than women, but women searched more than men for that special gift.
NetElixir’s 2017 Valentine’s Day digital marketing study was conducted between February 1, 2017 and February 14. The company analyzed roughly 10 million impressions across retailers focused on flowers and gifts.
Men between the ages of 25 and 34 spent the most on gifts, at 27%, followed by 23% of males ages 35 to 44; 17% ages 45 to 54; 13, ages 18 to 24; 12% ages 55 to 64; and 8% age 65 and older.
