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Mobile Dominates Email Engagement, Study Says

Mobile Dominates Email Engagement, Study Says

March 2, 2017

Only two industries remain desktop dominant in email opens, according to SendGrid’s Global Email Benchmark report released Wednesday, compared to eight industries one year ago.

The government and insurance industries are the sole remaining industries where the majority of emails are opened on a desktop, according to SendGrid’s annual benchmark report.

SendGrid compiled data from nearly 50 billion emails sent to almost 2 billion different email addresses, from more than 100,000 different senders who used the company’s cloud-based customer communications platform.

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