Mobile ad-tech firm InMobi on Tuesday said it will integrate Nielsen Digital Ad Ratings (DAR), an industry standard for digital ad measurement.
The feature is available on the ad network and also through private marketplace buys on the InMobi Exchange.
The integration will enable advertisers to measure the demographic composition of the audiences reached via InMobi. Nielsen DAR offers a next-day view of ads online and mobile audiences in a way that’s comparable with Nielsen TV ratings.
