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What Twitter’s new rules on character limits mean for advertisers

May 25, 2016

Via: Digiday

The copywriters of the world are giving a collective sigh of tweet relief now that Twitter has given them a few more precious characters to play with.

Twitter’s move to loosen its strict 140-character limit is meant to make the platform more user-friendly and less confusing for the uninitiated. The new rules make advertisers’ lives easier, too. Media files won’t eat into space for text and usernames won’t count in some cases either. Twitter also dispensed with an odd rule that basically hid tweets that start with “@” symbols.

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