Recognizing that traditional Instagram business profiles didn’t quite meet all the needs of influencers, public figures and other creators on the platform, the photo- and video-sharing network is now testing new Creator Accounts.
A small test group currently has access to creator-specific features like insights to help them track the growth of their accounts, including follows and unfollows, across the Instagram feed, Stories and IGTV. The insights will give them a clearer picture of their content’s performance.
