Microsoft announced a list of new product updates and releases for Advertisers including a new bid strategy, manager-account labeling, new automated extensions, extended brand safety protections, and updates to Unified Campaigns. Here’s what you need to know!
Microsoft Ads Announces Target Impression Share
Microsoft Ads announced the release of Target Impression Share strategy, mirroring that of Google Ads. Microsoft Ads will automatically set your bids based upon where you want your ads to appear and your Target Impression Share.