Digital experiences make up the entire range of interactions consumers have with businesses across digital channels, devices, and platforms. These experiences don’t just provide a whole new way to consume marketing, content, products, and services—they allow businesses to collect unique consumer insights that can help further optimise each person’s digital experience.
How well companies can use the tools and information at their disposal to deliver these digital experiences is a measure of how successful they’ll be as omnichannel consumption becomes the norm. The killer question is what customers want that experience to be.
