If you thought Millennials were a disruptive generation, wait until you get to know Gen Z. The oldest Gen Zers were only born in 1995, but don’t be deceived by their youth. This increasingly empowered cohort is two billion strong worldwide, makes up 26% of the US population, already has $44 billion in purchasing power and is the most racially and ethnically diverse generation in US history. That’s why CMOS need to understand and partner with these youthful powerhouses—and quickly.
The team at C Space recently organized an interactive session called Gen Z and the Future of Money.
