The marketing landscape has shifted dramatically over the last six months. The ongoing pandemic coupled with a struggling economy has only accelerated those changes. Anytime there is a swift change in consumer behavior, marketers must adapt and pivot.
The challenge is that most of you reading this have not pivoted.
A foundation that makes up your marketing strategy both online and offline should have a simple goal: to ensure your business stands the test of time. Not too long ago, all you needed from a marketing standpoint was a website and Facebook page. If you were a contractor, you may have exhibited at a tradeshow/expo booth once or twice a year, and your calendar would get booked out. For others, referrals and word of mouth drove 100% of their business.
