Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy to focus on ROI instead of CPA and get better results. With some changes to the way you approach your PPC activities as a whole, you can fine-tune your funnel and get higher-quality conversions.
PPC marketers are only human, after all, but by avoiding some common campaign mistakes, you can become a number-crunching PPC machine. Want to know if you make the PPC grade? Take this short quiz below:
