Marketers sometimes get a bad rap for not understanding the basics of the products we sell. You know, the idea that marketing is the easy A of Silicon Valley. If you’re a tech marketer, I’m sure you’ve encountered it at least once over the course of your career. While I won’t get into the stereotypes that let that notion linger, I think it’s safe to say there’s a bit of a “marketers are from Venus, engineers are from Mars” thing going on.
That’s a shame. Not just because it relies on a caricature of what marketing is all about, but also because of the consequences it can have on the actual products we sell — and our customers’ experiences using them.
