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TikTok launches AI-powered creative assistant to streamline ad creation process

With First-Party Data, the Experience Is the Most Important Part

Deinfluencing on social apps is a wake-up call for brands

Brands scrutinize video ad budgets as upfronts approach

How much do influencers think they would charge for mobile social campaigns?

How Haters Inspire Powerful Content

March 1, 2017

Via: Convince and Convert

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We all know the power of content to acquire new customers.But what about keeping the ones we already have?

A whopping 40% of B2B business is from existing customers, yet only 2% of budget is allocated to keeping those customers through customer service. By only focusing content on acquisition, you are ignoring nearly half of your revenue generating business.

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