How does a marketer go about creating the most effective set of personas? The first step is to create the 360-degree customer view out of available data.
Personalization must be about the person, not about channel, product or even brand.
How does a marketer go about creating the most effective set of personas? The first step is to create the 360-degree customer view out of available data.
Personalization must be about the person, not about channel, product or even brand.
April 30, 2024
May 9, 2024