Google Search Advocates Daniel Waisberg and Cherry Prommawin recently shared valuable insights in a video on best practices for news websites.
Google aims to help news organizations increase their content’s visibility and drive more traffic.
Here’s what the Search Advocate team advises to gain a more substantial presence on Search and News surfaces.
Where News Appears On Google
Waisberg and Prommawin begin the video by clarifying how news content can be featured on Google.